Successful Techniques to Recruit Hispanic and Latino Research Participants

Mandy Sha, Georgina McAvinchey, Rosanna Quiroz, Jennifer Moncada

Abstract


This paper is the third in a series of Survey Practice articles focused on recruiting hard-to-reach limited English speakers as research participants. Previous articles conducted systematic analyses of recruitment records and found that recruiting through word of mouth worked best to recruit Asians who speak little or no English. Anecdotally, our experience over the past decade supports similar observations for the recruitment of Hispanics and Latinos with limited English proficiency. To provide comprehensive and pragmatic recommendations (including what to say and what not to say in Spanish), we synthesized recruiter debriefing findings from two recruitment efforts for qualitative research. In both efforts, the recruiters enrolled Hispanic/Latino research participants who spoke little or no English and met a set of hard-to-reach characteristics that informed the goals of the research. We identified successful strategies as follows: recruiting in-person to maximize the benefit of the word-of-mouth method, building rapport and trust in the recruitment introduction, calming fear and the perception of risk, and personalizing the benefits of participation. We also established a profile of the successful recruiter that can be used as a guide by researchers who wish to identify and train recruiters.


Keywords


respondent recruitment, Hispanic, Latinos, research participation, limited English speakers, Spanish, hard-to-reach

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