PCs versus Smartphones in answering web surveys: does the device make a difference?

Melanie Revilla, Daniele Toninelli, Carlos Ochoa

Abstract


The last years’ worldwide spread of smartphones considerably encouraged the mobile participation to web surveys. These devices are different from personal computers (PCs), in particular in terms of screen size and portability. This reports presents the 10 main findings of a cross-over experiment comparing PCs and smartphones implemented in February-March 2015 in Spain.

Keywords


web surveys; mobile devices; smartphones; sensitive questions; quality

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